Ryan Antista

Studio: Key art was created at Leroy & Rose.

Role: Creative Director for Post Production titles at Leroy & Rose. Responsible for adapting key art into various formats for on and off platform deliveries. Worked closely with a talented team of Art Directors, production experts, and finishers to develop an extensive Core Art Suite and Platform Assets including Spotlight, Product Page, Web Splash, Cover Art, BRTO, Epic Showcase and more. Developed a deep understanding of platform templates and design best practices.

Description: Platform assets for Apple TV, Desktop, iPad, and iPhone (samples shown).

Studio: Vertical key art created at Leroy & Rose.

Role: Creative direction and design. I was responsible for guiding the Post Production team and process in adapting the vertical key art into a complete array of Apple TV+ platform assets and sizes.

This involved managing design revisions and extending the artwork to accommodate extra wide and extra tall placements, ensuring a seamless and engaging visual experience across the platform.

Studio: Created at UNFOLD Agency for Red Bull.

Description: Created program KV (Key Visual) for Red Bull’s Gran Turismo 7 and Playstation partnership. The program was deigned to encourage participates to unlock a custom livery to use in game.

Responsible for: Creative Direction and production.

Studio: Created at UNFOLD Agency for STARZ.

Contribution: Creative direction, content ideation, design and art direction. This show was expected to be a fan favorite because of the duos history (Outlander) and charm. The content and creative needed to bring the same witty banter and be just as fun to follow as they are on camera.

We chose a creative that introduced the stars to social platforms with silly clips, weekly recaps, ‘The Roast Counter’, ‘Sam & Graham Recommend’ and custom illustrated postcards from the various locations they visited. Content was created and delivered to the social channels weekly, surrounding the airing of the east coast feed.

Description: Social campaign to introduce the dynamic duo’s latest show. Managed designers, animators and editors.

Studio: Created at UNFOLD Agency for FX | HULU.

Contribution: The creative goal for the campaign was to make the show feel BIG, create FOMO, and generate a sense of curiosity. DEVS was a beautiful campaign to work on and the art looked great on large outdoor billboards (LA Beverly Center, NY Chelsea Market, SF Bridge Toll to name a few). I utilized the glitch and noise effect from the show to create suspicious movement in the art, and also as a transition element to video. I led the project from the initial pitch through to delivery, managing the design and motion teams and leading client reviews.

Description: Display and digital out of home campaign.

Studio: Created at UNFOLD Agency for Red Bull.

Contribution: I was the creative lead responsible for assembling decks, designs, and storyboards from the initial pitch deck to final delivery. I also participated in script development for voice-over and on-screen text and led the design team during production.

UFNOLD was awarded three more Red Bull campaigns following this project that included original KV designs (vertical, horizontal, extreme horizontal) including social and display, and I was assigned the creative lead role on those projects as well.

Description: :15 and :06 announcement videos to promote the tournament and a :30 explainer video used on the Red Bull sign up site where fans can connect their accounts and enter to play.

Studio: Created at UNFOLD Agency for Paramount.

Contribution: Responsible for the creative direction and ideation for web and mobile display campaign. Concepts included plane breakers, cinemagraphs, standard IAB units, skins, and countdown videos for social.

Description: Winning pitch concepts for social, display and mobile prior to final key art being finalized by the studio.

Studio: Created at UNFOLD Agency for Universal.

Contribution: Responsible for ideation and content creation. Managed the creative production of all social assets in support of the theatrical release. Each video was created to align with key marketing beats— ‘Dream Big’, ‘Teamwork’, ‘Meet the Voices’ and more. Visually, I wanted these to ‘stand out on the feed’ and look different than traditional TV spots.

We found new ways to split video, rotoscope lyrics into scenes and elevate the creative with strong editing and sound design.

Animated films are a real treat to work on, especially one jam packed with stars and musical talent. A copy line from the creative; The best movie you’ll ever hear!

Description: Social video content to promote the release of Sing 2.

Studio: Created at UNFOLD Agency for STX Films.

Contribution: Greenland is about a family (Gerard Butler and Morena Baccarin) surviving a planet-destroying comet racing toward earth and is designed to rip you from your seat! With this campaign I wanted to showcase that intensity by developing plane-breakers and IG story experiences that visually broke the borders on social. Using warm colors and integrated type, we were able to turn still images into vibrant cinemagraphs that told more of their story.

Description: Social and display campaign. 

Studio: Created at UNFOLD Agency for CODM / Activision.

Contribution: I was the creative lead on all CODM projects for over 2 years, delivering on over 100 projects for mobile and social.

The samples here include in-game popups, social videos, highlight reel created from UGC submissions, and a teaser trailer for the 2021 World Wide Tournament.

The backgrounds are custom creations using a combination of Adobe Stock and digital illustrations to match the operator and theme of the game. If you’ve played Call of Duty mobile, you’ve seen my work.

Description: In-game mobile pop-up announcements and promotions.

Studio: Created at UNFOLD Agency for Ubisoft.

Responsible for: Creative direction and design. 

Description: Social videos and cinemagraphs.

Studio: Created at UNFOLD Agency for HBO Max.

Contribution: I was responsible for the overall creative and design for the official website and display ads. Beginning with only the key art to work with, we digitally illustrated new textures, graphics and vines to help shape the page.

Description: Official website and display campaign to drive service sign-ups and trailer views.

Studio: Created at UNFOLD Agency for SONY

Contribution: I worked with a team to devise a system for including as much as possible on smaller units while maintaining an effective crop with the art.

This campaign is a good example of how conforming keyart, is an art in and of itself. The challenge with this key art is that it has a lengthy tag line, a best-selling callout and a long title treatment and CTA. Even with these challenges, the variations all read well and maintain design integrity.

Description: Display campaign.

Studio: Created at UNFOLD Agency for PUBG.

Contribution: Creative Direction and design. 

Description: Display campaign.

Description: Social creative and style guide.

Responsible for: Creative look and feel, art direction and design. 

Challenge: We had limited time for production and the theatrical poster was not quite ready. We were asked to provide visual examples of how we see the campaign working on social and how we could elevate and expand on the current design.

Solution: We created a style guide with example designs showing how we’d handle various aspects of our creative. We designed solutions for video content (overlays and end cards) as well as the animation style for typography and graphic elements (flower pedals, individual letters etc). We expanded the campaign by introducing new colors and graphic treatments of aging flowers. 

Studio: Created at The Refinery

Client: Bleecker Street

Description: Official website for Peacemaker.

Responsible for: Creative direction and design.

Studio: Created at UNFOLD Agency for HBO Max.

Studio: Created at UNFOLD Agency for Legendary Entertainment.

Contribution: Creative direction and design. We got a chance to work with Legendary during their rebrand efforts and provided a brand new look for their web presence. Using the same data sources we brought a fresh new UI and creative approach to showcasing news, film releases and catalog content.

Description: Website redesign for Legendary. Built in WordPress to accommodate an existing systems.

Description: Scavenger hunt website for Zack Snyder’s Justice League: Motherbox Hunt. Fans must collect all three music stems from various outlets on social to unlock Tom Holkenborg’s “Middle Mass.”

Responsible for: Creative direction and design.

Studio: Created at UNFOLD Agency for Warner Bros.

Description: Display campaign.

Responsible for: Creative direction and design.

Studio: Created at UNFOLD Agency for Showtime.

Description: Display and DOOH campaign.

Responsible for: Creative Direction and design. 

Studio: Created at UNFOLD Agency for Showtime.

Description: Display and DOOH campaign.

Responsible for: Creative Direction and design. 

Studio: Created at UNFOLD Agency for Ubisoft.

Description: Display campaign.

Responsible for: Creative direction and design.

Studio: Created at UNFOLD Agency for Showtime.

Description: Creative look and feel for Gods & Monsters game which was later renamed to Immortals Fenyx Rising and included updated art.

Responsible for: Design.

Studio: Created at UNFOLD Agency for Ubisoft.

Description: Banner campaign.

Responsible for: Creative look and feel, art direction and design. Leading a team of 3 designers and 1 After Effects artist.

Objective: Drive awareness for Season 6 and SHO app downloads.

Challenge: Two different pieces of key art were created for Season 6 so two different visual solutions were executed across the plan. With the additional workload the challenge was coordinating production to maintain an already aggressive delivery schedule while maintaining high quality work.

Studio: Created at The Refinery

Client: SHOWTIME

Description: Banner campaign.

Responsible for: Creative look and feel, art direction and design. Leading a team of 3 designers and 1 After Effects artist.

Objective: Drive awareness for Season 2 and capture new viewers.

Challenge: This was a three phased campaign, each featuring unique art. We also participated in a branded partnership with The Lily which involved a series of ads that took on their color palette and visual style - this was unusual and lots of fun! The campaign was a monster to get through and we were successful by staying organized and communicating to the various teams effectively.

Studio: Created at The Refinery

Client: SHOWTIME

Description: These were some of the first pieces to go out and set the tone for our campaign. We created a mix of animated IG posts and FB carousels and focused on this platforms.
EH premiered at SXSW in 2018, written and directed by Sebastian Gutierrez.

Responsible for: Concept, design and animation (After Effects and Photoshop). 

Challenge: This was not a star-driven movie so we had to find other ways to attract fans. We created colorful animations with simple and ominous messaging to stand out in their feed and generate curiosity.

Studio: Created at The Refinery

Client: IFC Films

Description: Display campaign

Role: Design and art direction. add’l designers CM and SW.

Studio: Created at The Refinery

Client: National Geographic

Description: Social trailer for the Netflix original film Barry. A story of Barack before he became Barack Obama.

Responsible for: Look and feel, typography, and coordinating production. Worked with in-house editor (J.S) and copywriter (G.B) to produce a teaser trailer in support of the Netflix debut.

Challenge: We were asked to introduce Barry to social. We all know Barack Obama but who was he before becoming our president? That is the concept of the film and was used as the creative backbone for our solution. 

Studio: Created at Stradella Road

Client: Netflix

Description: Social videos for industry quote series.

Responsible for: Design and animation (Photoshop and After Effects). 

Challenge: To continue building interest and awareness for the film. 

Studio: Created at Stradella Road

Client: Netflix

Description: Official site in support of theatrical release.

Responsible for: Site design and managing production. 

Challenge: To build a fully responsive website prior to receiving assets to accommodate a compressed schedule. So we did just that; we built a playful interface that matched the spirit of the film and when assets became available we plugged them right in and met our deadline (with some tweaking and testing of course).

Studio: Created at Stradella Road

Client: Lionsgate and Amazon Studios

Description: Visual design for social campaign.

Responsible for: Establishing the look and feel for the campaign including color palette, typography, and animation style. We used large color blocks and animated type to highlight the emotional status of Brad.

Studio: Created at Stradella Road

Client: Amazon Studios

Description: Official site in support of theatrical release.

Responsible for: Mobile and desktop design, video montages, managing production.

Studio: Created at Stradella Road.

Client: Lionsgate

Description: Official movie site with some pretty fun features Including holiday cocktail recipes hosted by Mia Mastroianni and "Plan Your Bad Moms Night Out" invitations to share with other Bad Moms.

Role: Art Director, Producer, Designer

Studio: Created at Stradella Road

Client: STX

Description: Official site and display campaign.

Responsible for: Mobile and desktop design and managing production.

Studio: Created at Stradella Road

Client: Lionsgate & Amazon Studios

Description: Social creative and style guide.

Responsible for: Overall look and feel and sample creative. We created designs for each content bucket and assembled a style guide to secure preliminary creative approval with Pixar and Disney.

Studio: Created at Stradella Road

Client: Pixar

Description: Restaurant rebrand prior to franchising efforts. All digital and physical materials were updated.

Responsible for: Logo design and style guide.

Studio: Created at Backward Heroes.

Client: Myhre Co.

Award: MarCom Gold Award for branding and identity.

Responsible for: Art direction, UX/UI Design for all devices, co-producer.

Description: This is more than a movie app—it’s a long-term narrative experience that celebrates Fifty Shades fandom and entertains fans while they wait for the release of the film. While the app is supported by popular social platforms, it is essentially a social network of its own, one that allows Universal to speak directly to fans at any time.

   • Available on iOS, Android, Kindle, and desktop to ensure connection with audiences of all ages and backgrounds.

    • Central hub for all things related to the film’s campaign, including trailer release, contests, and official news. 

Studio: Created at Stradella Road.

Client: Universal Studios

Description: Stradella was hired to rebrand Starz Digital and develop original content series for their social channels. 

Responsible for: Art Direction and design. Shark illustration done by E.F. 

Studio: Created at Stradella Road.

Client: Starz Digital

Description: Fuller House Special Screen RSVP system.

Responsible for: Mobile and desktop design, managing developers.

Studio: Created at Stradella Road.

Client: Netflix

Description: Social creative. Riffing off The Shower Buddy® we created a ‘From the investors of…’ campaign unveiling new products for the audience to invest in or just laugh at.

Role: Art Director. Worked with freelance designer and internal copywriter to produce 12 unique products to share on social.

Studio: Created at Stradella Road

Client: Warner Bros.

Description: Quote series

Responsible for: Design

Studio: Created at Stradella Road

Client: Amazon Studios

Description: Social campaign

Responsible for: Visual style: image treatment, color correction, and typography for campaign look and feel.

Studio: Created at Stradella Road

Description: Display campaign promoting the theatrical trailer release.

Responsible for: Design and development.

Studio: Created at Stradella Road.

Client: Disney

Description: We created a web app for users to upload photos from their mobile device and turn them into old time wanted posters. 

Responsible for: Mobile and desktop design, managing developers.

Studio: Created at Stradella Road.

Client: Lionsgate & Amazon Studios

Responsible for: Design

Studio: Created at Stradella Road

Client: WGN

Description: The creative for this campaign haas evolved from the pre-release window on through the awards circuit. All live units are updated according to nominations and awards earned for the film.

Responsible for: Design.

Studio: Created at Stradella Road.

Client: Neon

Description: Engage hired Stradella to create an online academy UI for their upcoming courses.

Responsible for: UI, IA, and design.

Studio: Created at Stradella Road.

Client: Engage

Description: Movie website, mobile experience, and printed book kids book.

Role: Producer & Art Director

Studio: Created at Stradella Road

Description: The site is filled with hours hand drawn animations and several surprises. We wanted to make the site as much fun as the film. We created an extensive series of animations for the Meet the Characters section as well as a downloadable coloring image for kids to create and share.

Responsible for: Site design and managing production.

Studio: Created at Stradella Road.

Client: CBS Films

Description: Web application and promotion to stimulate in-store traffic. Users are able to create a cold cut and contribute a foot long towards a 40 mile victory worth of rewards. Every milestone would generate a coupon for the participants to redeem at local Togo's restaurants. 

Responsible for: Concept, UI/UX, and design.

Client: Glass Agency

Award: Herms Gold Award for Consumer Engagement.

Description: Every Blu-ray™ enabled player can connect to the Disney network to access new and upcoming release content. Disney wanted a UI that allowed users to quickly and clearly access a variety of content.

Responsible for: Art direction, UI, design, supporting website design, and lead producer. 

Client: Disney

Description: Official movie website

Role: Producer

Designer: Eliza F

Studio: Created at Stradella Road

Description: We were asked to design an easy-to-navigate site that featured key talent with an artistic undertone that matches the film. 

Responsible for: Producer and designer.

Studio: Created at Giant Interactive.

Client: Roadside Attractions

Role: Producer and Designer

Studio: Created at Giant Interactive

Client: Roadside Attractions

Responsible for: Designer and Producer for official website in support of theatrical release.

Studio: Created at Giant Interactive.

Client: Warner Bros.

Description: Movie website comps

Responsible for: Design

Studio: Backward Heroes

Description: Movietickets.com takeover

Responsible for: Design

Studio: Backward Heroes

Client: Real D 3D

Description: Product release banner campaign 

Responsible: Design

Studio: Backward Heroes

Description: In future Moscow, where corporate brands have created a disillusioned population, one man's effort to unlock the truth behind the conspiracy will lead to an epic battle with hidden forces that control the world.

We were asked to think outside of the box and this time we actually got to play outside the box. To watch the official trailer and unlock content, users would scan the code and navigate the site with their mobile device. Users were able to customize t-shits, coffee mugs, and many more products and order them directly from the site. 

Responsible: Producer, Art Director, Designer

Studio: Backward Heroes

Description: Users are inspired to interact with the videos and unlock content. 

Responsible for: Design

Studio: Backward Heroes

Award: FWA

Description: Often times you have zero assets and a short creative brief to work with when assembling creative concepts for a client. We start with brainstorms and mood-boards to general a base and begin delegation and ideation from there.

Responsible for: Template design and managing designs to be developed.

Description: Interactive timeline from an areal view of the town of Chesapeake Bay. Clouds wisp by as you scroll down and interact with the various content sections. Custom video pieces are presented base on the users selection.

Role: Creative Director and Producer

Studio: Created at Backward Heroes Inc.

Client: Roadside Attractions